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  • Writer's pictureElisa

My story: How did I become an entrepreneur?

Updated: Mar 7, 2022

I’m glad to see you here! Now grab your cup of coffee and let’s get to know to each other more. Who does not love stories, especially inspirational business owners who discovered what they loved to do and put that into action. Here is my story.

  • Where I come from?

  • My biggest and scariest decision in life

  • How I discovered entrepreneurship

  • Why I’m doing this?

  • How was Luovisuals born?

My background

Since I was a little girl, I was passionate about making a difference and finding a job that would “save the world”. I was thrilled to find my purpose, something that would help other people and our planet. I was always having my own projects, something about animals, because they were my biggest passion back then. Whenever I had a project on progress. I dug deep into them. I forgot everything that was going on around me because I was doing what I loved and I could do it 24/7.

Coded my first website at the age of 10

I coded my first website at the age of 10 and learned HTML coding all by myself because I wanted to build a website so. Now looking back I see where my ambition comes from. I was willing to work for something that was meaningful to me and I gained a huge pleasure learning and developing skills every day. I’ve always been a huge dreamer and wanted to get the most out of life, finding my place and purpose. It has been something that has caused me a lot of anxiety and worries about the future - and I know I’m not the only one. The only way to find out what your purpose is, to try out things. To do things you are scared of and to step out of your comfort zone.

My biggest and scariest decision in life

I made my biggest and scariest decision in life when I left everything behind and stepped into a new life. I quit my job, moved away to another city, and did not have any idea what to do. But I knew it was a step I needed to take and I’m glad I did it. I was feeling lost and anxious, not having a clue what I could do. I visited psychologists and counselors to help me find my purpose. I talked about what I wanted to do with my life and they all recommended Business School for me. I thought it was a good idea so I did apply - even though I had always been very bad at math or anything else related to it.

I thought entrepreneurship was hard, risky, and only for people with tons of money

After the first year of business school, it was time to choose where to specify. I ended studying Innovative business and Entrepreneurship. I thought entrepreneurship was hard, risky, and only for people with tons of money to invest and people who are good with numbers - everything I was not. We established a company with my classmates. We started working with companies on different projects.

After years of studying and being an entrepreneur, my whole worldview changed. I got to do things that I was good at and develop the skills I needed to be even better. I fell in love with the idea of being my own boss, creating a job around something I was passionate about, and choosing how to work and with whom. My hunger for entrepreneurship grew and grew every day and I knew I needed to try out my own wings as a solo entrepreneur.

Why I’m doing this?

I'm a creative soul with strong values and deep fervor to find purpose and passion for the things we do for a living. I don’t want to put myself in a box, because I’m on a lifelong journey to develop and learn about myself. You never know what life brings and what you could find yourself doing. We are much more than our titles, skills, or even our passions. I’m passionate about people finding their passion and turning it into reality. The journey of entrepreneurship is not easy. That is why I want to support these brave & creative souls taking the first step and trying out what they could offer to this world. But why? I know how it feels like to be lost and unsure about the future because I’ve been there myself. Everyone has their place in this world - it needs to be discovered.

How Luovisuals was born?

I never considered becoming an entrepreneur when I was young. My passion for creating visually pleasing things has always been a part of me, but I never thought I could make a profession out of it. Once I discovered graphic design, I realized it is art in a digital form. People actually make a living out of it - my world was flipped and my eyes opened to new possibilities. Since then I started to see opportunities and the number of things I could do and the people I could help with my skills. I realized that every company needs graphic design to start with. Creating a visual identity for companies is a must these days. And that is when Luovisuals was born. From the pure realization of the possibilities, passion for creating visuals, and the skills I developed during my studies.

What I’ve learned 2 years into entrepreneurship

  • You’ll need to start before your ready

  • If you don’t know your passion, try everything and take the time to learn about yourself

  • Trust the process. Good things take time.

  • If you want it, you’ll find a way. Have faith in yourself.

  • Smart and effective work is better than hard work

  • Without a clear goal, it is hard to achieve anything

  • I've learned more from Youtube videos and blogs than from my BBA degree

  • The best investment is in yourself and your education

Entrepreneurship is a journey and there is always room for growth. It takes patients and tests your ability to be disciplined. But it is the most rewarding thing to work towards your own goals and do things you love.

Now it is your turn.

I would love to connect with you. Reach out to me on Instagram DM’s or email

With love,

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